When Cultural
Anthropologists
Create Brands

When Cultural
Anthropologists
Create Brands

A RADICAL NEW APPROACH TO BRAND STRATEGY FOR
THE MOST DISRUPTIVE ERA EVER SEEN IN BUSINESS…

Create Inspire Think Change - Wheel
“I cannot teach anybody anything.
I can only make them think”

SOCRATES .400BChr 4K

Socrates
Create Inspire Think Change - Wheel
“I cannot teach anybody anything.
I can only make them think”

SOCRATES .400BClr

Socrates
Create Inspire Think Change - Wheel
“I cannot teach anybody anything.
I can only make them think”

SOCRATES .400BC

PEOPLE ARE THE CHALLENGE. NOT TECH.

As our world changes, human behaviour is erratic. We no longer know how to react, who to believe and what is truth. Humans are consuming contradictions, which is why brand strategy must start and end with understanding people as they come to terms with this new age.

That’s where cultural anthropology comes in.

It is a study of human behaviour to help understand and explain why we act the way we do. It is the way to cut through the loud minorities and woke thinking and get to the truth of what makes a human act and react. And it is what every business needs to use if they are to connect and resonate with people about what they do.

This is brand strategy through social science built on deep observation. This is not market research where a select few are paid to overthink reactions in an artificial setting. It is about helping business find the brutal truths about its customers, before creating powerful stories that will resonate and connect..

Our approach always begins with cultural anthropology but the secret sauce is added through 2000 year old Greek philosophy where we probe and poke what we see, always asking why. The result is radical, ground breaking new thinking that powers people within a brand through new understanding of why they are relevant and why they matter.

It means we create brands with deep relevance to cultural truths and those they seek to serve.

This is new age brand strategy. And it changes everything.

WE CREATE
CULTURALLY
RELEVANT
BRANDS WHOSE
STORIES RESONATE

WE CREATE CULTURALLY RELEVANT BRANDS WHOSE STORIES RESONATE

As our world changes, human behaviour is erratic. We no longer know how to react, who to believe and what is truth. Humans are consuming contradictions, which is why brand strategy must start and end with understanding people as they come to terms with this new age.  

That’s where cultural anthropology comes in. 

It is a study of human behaviour to help understand and explain why we act the way we do. It is the way to cut through the loud minorities and woke thinking and get to the truth of what makes a human act and react. And it is what every business needs to use if they are to connect and resonate with people about what they do.

This is brand strategy through social science built on deep observation. This is not market research where a select few are paid to overthink reactions in an artificial setting. It is about helping business find the brutal truths about its customers, before creating powerful stories that will resonate and connect..

Our approach always begins with cultural anthropology but the secret sauce is added through 2000 year old Greek philosophy where we probe and poke what we see, always asking why. The result is radical, ground breaking new thinking that powers people within a brand through new understanding of why they are relevant and why they matter.

It means we create brands with deep relevance to cultural truths and those they seek to serve. 

This is new age brand strategy. And it changes everything. 

ges everything.

WHO

Since 1988 we’ve had the privilege of discovering what many great brands across the globe can BE.

HUNDREDS OF BRANDS, A LOT TO BELIEVE IN.

Frasers

We exist to create belonging because we believe our future depends on how we live life together. Play Video

Through the optimism of youth, we believe people should feel just that little bit better. Play Video

Priceline Pharmacy

We believe people only feel better when they feel they matter. Play Video

Shine

We exist to help people think, feel and do better. To rid the world of bad energy.

We believe tea connects us in a way that nothing else does. Because when tea is poured, we find out what is shared between us.
YMCA

We believe in the power of inspired young people. Play Video

We believe if more people raised a beer in friendship, the world would be a better place.
halt

We stand for alternative. Because when people seek the alt path, they seek to be better than those who happily settle for less. Play Video

Pure Scot

Our 200 years has taught us no-one should be told which scotch to choose. Play Video

We exist for uncertainty to become clarity, the unknown to become knowing, and the adventure worth having. Play Video

Saint

To armour the risk takers, we patented wild.
Molycop

Only by going to the ends of the earth can we liberate the value of every mine we work with. Ensuring, no mine ever stops over Molycop. Play Video

Red-Seal

Mothers feel better as mothers when they have trusted guides to give them and their family every edge possible in life. Play Video

Orora

We believe packaging touches lives, and together, we deliver on the promise of what’s inside.
Black-Hawk

We believe people feel better about themselves when they feed great food. It shows how much they care. Play Video

We train for years, prepare for hours, so you can devour in seconds. Play Video

We never compromise on our most precious resource - our people Play Video

We believe in the power of small choices that allow every day little moments of appreciation